Wildcat Country.

Wildcat Country.

WE MAKE POINT GUARDS.

Some schools just score points. At Arizona, we make point guards. From the whistle to the buzzer, we run the floor and we own the point. This collection reflects our proud past and remixes iconic Nike Sportswear pieces with warmth and courtside comfort. Welcome to Wildcat country.  

Source: nike.com

Shane Kohatsu and Ben Shaffer worked with Nike’s Innovation Kitchen to create Hyperfuse. Here’s the animated story of their journey.

Ekiden: Only the Strong.

History, was made.

Records, broken.

And yet, it is never enough.

Starting tomorrow, everything begins again.

This, is no ordinary race.

This is the EKIDEN.

All those who came before us know. 

And now we, 

the newest members of this brotherhood, 

own this knowledge.

What we do with this knowledge,

the inspiration we gained,

will forever define us.

The price of victory is great.

And yet, we choose this life.

If we are to be remembered, 

it is only because we will never forget.

Only the dedicated

Only the determined.

Only those brave enough, will know…

ONLY THE STRONG

“The NBA’s brightest stars converge on Orlando this year, but NSW’s newest collection is inspired by a cosmic experience of a different kind. For decades, central Florida has been an epicenter for space exploration and research – and their pioneering efforts in aerospace are reflected on this exclusive Foamposite One. Interior graphics pay homage to the supernova, arguably the most powerful force in the universe. Details on the shoes include a galactic print. The collection launches into orbit on February 23!”

Source: nike.com

A$AP Worldwide x Nike Sportswear Destroyer Jacket

Source: adthekidd

NSW Moto Destroyer. Nike kills it with another clean look for the ladies.

NSW Melton Destroyer and the NSW Cheyenne backpack. This red and black themed release will drop in limited edition quantities for World Aids Day. The collection will be available at select Nike Sportswear stores on Thursday, December 1st. So fresh and so clean, clean.

Source: nike.com

NSW x Toykio Crew Destroyer. Nike Stadium Berlin continues to work with locals on interesting new versions of the NSW Destroyer varsity jacket. For Holiday 2011 they get together with Toykio from Dusseldorf, run by Selim Varol. 

Source: highsnobiety.com

ALWAYS ON: Darrelle Revis

Air Force One presents “The Ones”: Sugar Tongue Slim

SNEAKERNESS VIENNA 2011 - NIKE SPORTSWEAR